Sketches
Un cariñito.
(in English, a little touch)
Branding design for “Un Cariñito”, a handcrafted gift shop by Japanese immigrants in the Dominican Republic. A family who, for so long, have had a strong passion for miniature sculptures.
The concept I used for the development of this project is about that “little touch” we have with someone special to make them feel loved. Sometimes a small detail could make someone’s day so much better.
This logo has different applications and it changes constantly. Just trying to represent the real meaning of giving a small detail to someone is always about giving what we think is the perfect gift for them. In Un Cariñito you will find the perfect detail made just for you and your special person.
For this project, we thought it would be very important to design a consistent packaging which matches with the personality of our brand.
The packaging consists of a small box filled with a brand fabric bag containing the miniature sculpture, in addition to cheeky/friendly notes talking about the importance of that special person.
Different applications of the logo.
Animation made for the presentation of the brand design
